What are your personal thoughts on mobile marketing? Do you view everything you can on the subject and try to improve upon your own plan? There are numerous resources available such as magazines, videos, books, shows, etc. There’s so much information it can be hard to know where to begin. Well, try going through these tips to find your starting point.

Work on your message composition. You can only use 160 characters, so be concise, but clear. Short cuts or “text speak” is acceptable when text messaging. Your opt-out message can include that kind of message, too. You can save characters this way. You can get some good ideas from some translators.

Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your web site. With the tremendous volume of mobile applications and trends available to customers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option.

Make your messages fun. Remember that mobile can also be used as a source of entertainment. Make your messages interesting and exciting, while providing the subscriber with either meaningful information or entertainment. When subscribers are doing something or just waiting for something somewhere, they will look to mobile as an exciting or enjoyable distraction.

Make sure that you give your customers an easy way to opt out of mobile marketing messages. Options such as codes to text to be removed from a distribution list make interaction easy. Even if customers choose to stop receiving mobile messages, they will likely remember that you made it simple and be more prone to opt back in if they see the value in your messages.

A useful mobile marketing tip is to always offer subscribers a small reward or incentive for joining your mobile number list. By providing a token of your gratitude, you will be able to gain a greater number of willing participants for your publicity campaign, and will build invaluable goodwill and brand loyalty.

The point of mobile marketing is to give your customers quick and direct access to your business. The longer your message is, the less likely you will be to actually pull them in. Be clear and concise. Tell them only what they need to know, and they will be easier to pull in.

Use QR codes to attract customers. QR codes are scannable codes that take a customer to whatever site you link them to. These should be large and clear so that the mobile phones have no difficulty reading them. Customers love ease and simplicity, so if you hook your site up to one of these it will get used.

Now that you have an idea on where to start crafting your own mobile marketing plan, the next step is to make a task list. Then create time in your schedule which is dedicated to mobile marketing. Are you ready to apply what you read to your business? If you can do so diligently, and patiently, you can reap rich rewards.

About Douglas Smith

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