If you’re not using Facebook to market your business, ask yourself why not. The problem is probably rooted in fear. Some business owners are unsure what to do online and are afraid of making a mistake. Come out of your comfort zone and begin marketing on Facebook with these helpful tips.

Giveaways are a great method of drawing attention to your page. You ought to urge customers to sign up by providing freebies to certain subscribers. Post the names of winners on your page and watch as your number of followers grows with each giveaway.

All content on your site should be easy to Like and Share on Facebook. It should also appear in shortened form with a link on your Facebook wall. If people are able to share your content with their followers, you’ll find that your reach begins to expand exponentially, and so will your profits.

It is truly a myth that every business HAS to be on Facebook. The cost of the time taken to plan your campaigns, maintain your page, communicate with fans, and advertise can become a massive burden on a small business owner. Consider carefully if the costs will be outweighed by the profit increases.

A good way to convert visitors to your page into followers is to hide content from non-fans. Having hidden content will make it so those who are interested will have to become a fan. However don’t hide too much, as it will impact your SEO.

Encourage two-way communication with your customers. If a customer posts a great photo of your product or service, share it with everyone. Also take advantage of the Reply feature getting rolled out to respond directly to particular comments on an individual basis. Facebook allows for both group and individual communication simultaneously.

Pay attention to the application boxes that are just under the cover photo on your page. It is possible to make little apps that will direct users to your actual website or to your Twitter page, for example. You can even change up the pictures on the boxes, allowing you to put your unique stamp on things.

See if you can get customers to review your business on your Facebook page. People showing interest in your products are going to appreciate reviews left by others. The reviews of past or current customers can help others make purchasing decisions.

A scheduling tool should be used if you’re not able to make Facebook updates in a timely manner. Get a reliable tool that can share updates at times when fans are likely to read them. Try testing various tools to see which one has the features that fulfill your needs.

When using Facebook for your marketing needs, always maintain the highest standard of integrity. Employ honest tactics with your customers and avoid making promises that you just can’t follow through with. Despite not being face to face with customers, you will eventually have to answer to them and on a very public platform!

Now that you’ve got your Facebook marketing basics, doesn’t it seem silly to have been so worried about it? Facebook offers so much potential for business owners. So sign on with confidence and begin your Facebook marketing campaign today. When your business begins to take off, you’ll be glad you did!

About Douglas Smith

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