Frequent interaction with clients or customers is a vital part of establishing an Internet presence. Email marketing can be a fantastic way to accomplish this. Here are a few smart strategies to make marketing through email work for you.

Don’t send spam emails promoting your products. If you send marketing materials to people who didn’t ask for them, they may mark your marketing messages as spam. Not only is this bad for your reputation, but some ISPs might block your IP address if too many people complain that you are sending unsolicited marketing messages.

Provide exclusive content in your marketing emails. By providing those on your mailing list with information not available on your site, your customers are more likely to read each message, and begin looking forward to them. Your customers will feel special and appreciated when they receive relevant information in your emails.

Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too. Using this strategy makes it easy for you to build a large list of potential customers who have agreed to receive your marketing emails.

If you buy a list of emails to send to, check and make sure it is up to date. Sometimes lists for sail might match your target demographics but be woefully out of date. The number of addresses now defunct can be as high as 25% of the overall list.

Ensure you have the permission from the customer if you are going to send them any emails. If you begin sending out spam emails then the likelihood is that you will not be taken seriously. In fact, many may find such emails annoying enough that they will not do business with you in any capacity.

Test sending your email marketing on different days of the week and at various times during the day. You’ll find that different times and dates will increase or decrease your open rates to your emails. Note the best time/day of the week mixtures and plan your most important email marketing campaigns to be released during those windows.

Use colors and fonts that reflect your business and are easy to view. Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well. Use the same color scheme and fonts for all of your emails.

You should not use images to convey your most important information. Some modern email clients might automatically revert to a format that doesn’t display images. If the images do not display automatically, you messages can be unreadable. Always put your most important information into clear text, and make sure that any images you do use have descriptive alt tags.

Those who want to do well in business must have a solid marketing plan. Email marketing is a vital part of any business plan or marketing campaign. You will become successful if you make good use of the tips mentioned above.