Improving the ability of your website or blog to be found is what search engine optimization is all about, but it can still be a pretty confusing concept for many people out there. Knowing how to correctly optimize pages is an acquired skill, and here are a few tips you can use to develop it.
Adding fresh content to your site regularly is a great way to improve your search engine rankings. This is because fresh and new content makes your site appear more relevant to search engines. Having new content also makes your site seem more relevant to users, which will increase the chances of people linking to it, which will also improve your search engine rankings.
Be smart with where you place the keywords in your site. Makes sure to place them in aspects of your sites such as titles, URLs, content, image names, etc. Think about what terms your visitors would use to find your content and what they’d expect to see when they arrived.
If you choose to hire SEO experts to improve your website you must question them carefully on how they get results. The term “black hat” applies to anyone that intentionally does shady things to increase SERPS. This may help a website out for awhile, but it can also get you punished and your rankings will suddenly drop. Once that happens it takes a lot of effort, time and money to fix.
In SEO be sure to get the right keyword density. Use keywords evenly throughout your title, headers, and your articles, as well as in other areas on the page that will call your article to the attention of search engines. one to two percent keyword density is considered best these days. That means one or two keywords per 100 words is optimum.
If you have 50 ideas that you want to make content on then make 50 different sites. Trying to include everything in one site will cause your ranks to drop on all of them. The more consistent you are in the content inside of your site the more credible your site will be considered.
One trick you can utilize to make your website rank higher in search engines is choose a keyword phrase which is popular, but not the most popular one. Since the most popular keyword phrases are highly desirable, they create a high level of competition and your site might end up on the bottom of page 45 of search engines. By choosing a phrase which is popular, but not super popular, you will get more page views when you’re on the first few pages of the search engines.
Try to avoid having too many links coming from the same IP addresses. It’s tempting to add in links from other sites that you own in the hopes that it will increase your rankings, but it usually backfires. Some engines penalize you for it and others may start. Just avoid doing so to be on the safe side.
As you can see from the article above, there isn’t anything that’s overly complicated about the process. It’s basically just stuff that you didn’t yet know and didn’t really think to check for. So, to make sure your site is found, just remember to employ the SEO tips and tricks that you’ve read above.
search engine optimization